02/10/2020 | Le Bureau Export Paris

Europe | The pan-european study “A European Music Strategy” has been published

The European Commission DG EC has published the study on a European Music Exsport Strategy and has reactivate its communications on International Music Day (October 1). The study was conducted by Le Bureau Export, in partnership with KEA, Music Austria, Factory 92, and in association with EMEE ; and is part of the Preparatory Action “Music Moves Europe – Boosting European music diversity and talent”. 

The European music sector faces a variety of challenges

The report was developed over a one-year period in close collaboration with Music Export Offices across Europe. The study ascertains that while the European music sector is dynamic and currently growing, it faces a variety of challenges and shows signs of relative underperformance in terms of cross-border streaming and radio listening shares.

Additionally, the study draws attention to the fragmented nature of the music export policy landscape, which is characterised by different levels of development and a multitude of priorities.

The operational strategy, which builds upon well-defined tools connected to a clear development strategy, has been openly discussed with stakeholders from the music sector at the European Music Export Conference in October 2019 in the Ancienne Belgique in Brussels. These tools are encapsulated in the following table.

Figure 1: Overview of the articulation of Music Export tools within the European Music Export Strategy.

 

A clear forward-looking strategy and policy recommendations

The study further presents a country by country overview of the music export activities, as well as international market reports focusing on four key territories; i.e. Canada, the USA, South-Africa and China.

The result is a landmark study that formulates a clear forward-looking strategy and policy recommendations at national and European level, as well as for decision-makers across music organisations. We hope that this will enable the sector as a whole to reinforce its diversity and competitiveness both within and beyond Europe.

Read the full study