World | Rone and Les Siècles unveil “Motion”, a track synchronized for Société Générale
Last November, Société Générale presented its new brand signature “The future is you” in a worldwide advertising campaign. The ad featured an extract from an unreleased composition by Rone in collaboration with Les Siècles orchestra, conducted by François-Xavier Roth.
Few months following the launch of the worldwide advertising campaign, “Motion” is now unveiled in its full-length. For this composition, French electronic producer Rone collaborated with orchestra arranger Romain Allender to record the track with Les Siècles orchestra, accompanied by pianist Vanessa Wagner and conducted by François-Xavier Roth.
The project is now out via InFiné.
An already familiar track used in Société Générale’s latest worldwide awareness campaign
On November 14, 2018, Société Générale and design-agency Brandimage presented the banking brand’s new signature “The future is you”. A worldwide advertising campaign has been thought to roll out the corporate identity in all trades and divisions of the company. Different media have been produced: a branding TV-ad, a dedicated website, proof campaigns in regional and national newspapers and poster campaign.
The advertising movie has been directed by Antoine Bardou-Jacquet and features the track “Motion”.