World | What the France launches a brand new media website
What the France is the recommendation brand created by Le Bureau Export in June 2017 to shine a light on the finest music made in France. The B2C brand launches its brand new media website, available in 3 languages. Visit whatthefrance.org
What the France aims at showcasing the diversity of the French music scene.
As streaming breathes new life into the musical economy, Le Bureau Export decided to develop a tool specifically adapted to these new modes of consumption and to create a dedicated website, playlists and branded events to present the most exciting new music coming out of the French music scene.
What the France now offers playlists, events and news to music lovers around the world.
Discover the latest news about music made in France on whatthefrance.org
What the France website is available in 3 languages: English, French and German.
It gathers on the same website the news from Oui Love (Le Bureau Export London), Chic Schnack Chic Schnack (Le Bureau Export Berlin) and France Rocks (Le Bureau Export New York).
Readers are now able to listen to more than 100 playlists editorialised by What the France, while browsing the news about their favourite up-and-coming made-in-France acts. They can find concerts near them in the Concert Section, and could enter the competitions to win free tickets or goodies.
The local brands Oui Love and Chic Schnack have became What the France. Their website are now redirected to What the France’s website.
Follow What the France on social media:
- On Facebook :
In French: What The France
In English: Oui Love / What The France
In German: What The France de
In Portuguese: Bureau Export de São Paulo / What the France
- On Instagram