World | The European Commission orders a study on European Music Export
A few weeks ago, the European Commission’s Directorate-General for Education, Youth, Sport and Culture (DG EAC) has selected Le Bureau Export, in partnership with Music Austria, KEA and Factory 92 and in association with European Music Export Exchange (EMEE), to provide a Study on a European Music Export Strategy
This study is conducted in the context of the Preparatory Action entitled “Music Moves Europe: Boosting European music diversity and talent”. This action was officially launched in February 2018 by Tibor Navrasics, Commissioner for Education, Culture, Youth and Sport. It earmarked 1.5 million euros and aims to test suitable actions for more targeted EU funding dedicated to music post-2020.
Amongst its different objectives, the preparatory action aims to develop a strategic approach for the promotion of European music on the international market. The study seeks to inform and deliver on this objective.
Accordingly, the study on European Music Export will be developped through:
- A mapping and gap analysis of music export support schemes in Europe;
- An identification of success factors for the export of European music in key international markets (i.e. USA, Canada, China and one African country to be determined);
- A boost of intra-European cultural diversity and circulation of work;
- The identification of the challenges, opportunities and success factors for the export of European music talent and repertoire
- A conference with European music stakeholders to test and share the recommendations
- The formulation of a forward-looking Strategy and of policy recommendations for both policy-making at national and European level as well as for decision-making within the sector.
A collective effort on the European scale
A central partner for the success of this project is EMEE, The European Music Exporters Exchange. EMEE is the first-ever international association of music export offices, with more than twenty-one members. Its mission is to achieve a fully-fledged European export strategy, tapping into the immensely diverse artistic and professional resources of its members, from France to Czech Republic, from Estonia to Portugal, from Germany to Hungary. Relying on unmatched resources, experiences and public support, EMEE’s activities are designed to boost intra-European music circulation as well as export of European music in key international territories in America, Asia, Africa and Oceania.
Le Bureau Export has been developing music made in France all around the world since 1993.
For more information, please contact Corinne Sadki.