22/05/2018 | Le Bureau Export Paris

UK | Who We Be Live: Spotify teams up with Live Nation

The partnership between Spotify and Live Nation goes on with a new string of concerts based on the “Who We Be” playlist, showcasing up and coming urban music talent from the UK.

This operation follows the previous success of Who We Be Live, gathering both US and UK headliners back in November. This time Spotify joins forces with entertainment giant Live Nation, so as to extend the scope of its playlists and strengthen its grip on the live industry.

This hightlights Spotify’s growing taste-making role, bringing its playlists to reality. It almost seems natural for the company whose IPO was worth $20 billion.

Source: Music Week